![]() ![]() Ideal scenario: The business must attempt to turn the question mark segment into a star segment. The business must get funds from the cow segment to turn a question mark into a star (to increase the market share). ![]() Products or services in the question mark quadrant have a low market share, but the market is growing quickly and has the potential to grow further. Cash Cows – Products or services with a high market share but a low market growth. ![]()
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